SEO, SEM, and PPC Advertising

Search Engine Optimization / Marketing (SEO / SEM) is one of the most important services you can implement for your website. Any hopes to achieve long-term, significant ROI from your online presence without it are in vain. It is certainly true that it is important to employ developers who know how correctly code your site. But once your site is online, a consistent SEO/SEM effort ensures that your site will continue to be relevant to your audience, remains dynamic and interesting, and encourages visitors to return again and again. All of these things also make your site interesting for search engine spiders, which results in better page rankings. Better page rankings result in more visitors. And more visitors—especially those who are interested in your particular product or service—result in more revenue. Edge Webware offers a full suite of SEO/SEM services, including Pay-Per-Click (PPC) advertising. We cannot recommend these services highly enough! For either SEO or SEM, we always recommend an Audit and Strategy so we can get a baseline of where you are and where you need to go rather than making assumptions without data to back up our methodology. Our package costs and suggested PPC budgets vary depending on our findings, client business goals, and the market.

 

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Website

SEO Package 1 P1
SEO Package 2 P2
SEO Package 3 P3
Local SEO Only Local
 

Site Strategic Planning

Initial Website Audit

Ongoing Website Audit

Q

M

Q

Initial Keyword Research

Keywords

5

8

15

5

Keyword Recommendations

On Page Website Optimization

Page Titles and Meta-Descriptions Changes

H1 Tag Implementation

Alt Tag Optimization

Link Audit and Analysis

I

Link Building

Google & Bing Site Map Built & Maintained

Google Analytics and Search Console Installation

Blog Creation

Ask Us

Ask Us

Ask Us

Ask Us

Check Site for WC3 Errors

Broken Links Monitoring

Q

M

M

M

Online Competitor Analysis

Q

M

M

Social Media Monitoring + Managing

SEO Package 1 P1
SEO Package 2 P2
SEO Package 3 P3
Local SEO Only Local
 

Social Monitoring (Blogs, Twitter, Forums)

Q

M

M

Local SEO Claim/Setup

SEO Package 1 P1
SEO Package 2 P2
SEO Package 3 P3
Local SEO Only Local
 

Claim/Setup Google+

Yahoo! Local

Bing Local

Duplicate Content

SEO Package 1 P1
SEO Package 2 P2
SEO Package 3 P3
Local SEO Only Local
 

Duplicate Content Monitoring

I

Q

M

M

Duplicate Content Clean-up

Q

M

M

Result Checking

SEO Package 1 P1
SEO Package 2 P2
SEO Package 3 P3
Local SEO Only Local
 

Ranking Monitoring

Q

M

M

M

Competitor Monitoring

Q

M

M

Google Analytics Reports

Q

M

M

M

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Small Business Digitial Marketing

Choose from either Google Ad or Facebook/Instagram Ad platforms or combine.

Bronze
Silver
Gold
 

Ad Spend

$200-500 Ad Spend

$1,000 Ad Spend

$1,500 Ad Spend

Custom Reporting

Conversion Tracking

Bidding Strategy Adjustments

Ad Copywriting

Analytics Installation

Facebook Ads Management

$240/mo

$415/mo

$590/mo

Google Ads Management

$175/mo

$350/mo

$525/mo

Facebook Ads One-Time Setup

$510

$510

$510

Google Ads One-Time Setup

$850*

$850*

$850*

Minimum Term

3 months

3 months

3 months

*This fee is required for all SEM plans and is waived for clients who sign up for an SEM Audit, Analysis, and Strategy.